Post by gato on Jan 4, 2021 7:18:53 GMT -5
Let's say this "Oda" speaker system was around when the Beatles came along. Of course there would be Beatle records playing on the radio, but what if you could listen to the group live, in your home? But only you.
Imagine the Beatles on Ed Sullivan, with only the studio audience to hear them. Unless, that is, you signed up with Oda ($79 for three months). In which case, the live performance would be sent to your home to be heard only on your Oda speakers. Not on the radio, not on your TV. Anyone lacking the Oda set up would not hear the performance.
Or a more intimate setting: imagine there is no "Let it Be" movie. Instead, you are connected live to Abbey Road Studios to hear the notes as the Beatles play them. Mistakes, cross talk, all there. But only if you have the $299 Oda speakers and the membership. And since it is not a recording, you have to time your day to match the performance instead of the other way around. You know ... like it used to be. If you wanted to watch a 6:00 PM live performance on TV, you had to tune in at 6:00 PM. No Betamax invented yet for a more convenient showing.
Of course, these days the plan is for Oda to be an outlet for live performances that no one can presently attend. The musicians are paid by the subscription fees, and the audience gets to hear the performance as it happens.
"The service is an alternative to the Instagram Live and Facebook gigs that have been popping up during the pandemic as well as the seemingly endless scroll of virtual meetings. You cannot listen to an Oda concert on your phone, laptop or your Sonos speakers. The shows are transmitted through an illuminated box, or “lighthouse,” that connects to the specially designed speakers, which cost $299 a pair."
www.fastcompany.com/90563231/this-isnt-just-a-speaker-its-a-completely-new-way-to-experience-live-music
Imagine the Beatles on Ed Sullivan, with only the studio audience to hear them. Unless, that is, you signed up with Oda ($79 for three months). In which case, the live performance would be sent to your home to be heard only on your Oda speakers. Not on the radio, not on your TV. Anyone lacking the Oda set up would not hear the performance.
Or a more intimate setting: imagine there is no "Let it Be" movie. Instead, you are connected live to Abbey Road Studios to hear the notes as the Beatles play them. Mistakes, cross talk, all there. But only if you have the $299 Oda speakers and the membership. And since it is not a recording, you have to time your day to match the performance instead of the other way around. You know ... like it used to be. If you wanted to watch a 6:00 PM live performance on TV, you had to tune in at 6:00 PM. No Betamax invented yet for a more convenient showing.
Of course, these days the plan is for Oda to be an outlet for live performances that no one can presently attend. The musicians are paid by the subscription fees, and the audience gets to hear the performance as it happens.
"The service is an alternative to the Instagram Live and Facebook gigs that have been popping up during the pandemic as well as the seemingly endless scroll of virtual meetings. You cannot listen to an Oda concert on your phone, laptop or your Sonos speakers. The shows are transmitted through an illuminated box, or “lighthouse,” that connects to the specially designed speakers, which cost $299 a pair."
www.fastcompany.com/90563231/this-isnt-just-a-speaker-its-a-completely-new-way-to-experience-live-music